Moses Ting's inspiration notebook.
Quoted from Change by Design:
Barry Schwartz has identified as “the paradox of choice.” Most people don’t want more options; they just want what they want. When overwhelmed by choice, we tend to fall into behavioral patterns used by those whom Schwartz calls “optimizers” — people paralyzed by the fear that if they only waited a little while longer or search a little harder, they could find what they think they want at the best possible price.
Next time you’re at the shampoo aisle scratching your head because you don’t know which shampoo to get, blame it on the fact that there are too many choices out there.
I feel like my life would be much simpler if there were less choices. People typically think they want more choices, maybe because it gives them a sense of empowerment or the fact that they get to decide for themselves. But have you asked yourself whether you want another brand of shampoo to choose from? Or which allergy medicine to buy because there’s 100 on the shelf? Rather than spending so much time making decisions about mundane choices, I wonder how amazing it would be to instead tune our minds and thinking power toward more constructive problems. And start making decision on things that really matter.
